Mass Media and Communication Technologies Literature review

Mass Media and Communication Technologies - Literature review ExampleMass media and communication technologies have become integral parts of our life and our society. One of the nearly important roles of mass media to perform as a public watchdog. Mass media has to play a leading role in shaping, guiding and reflecting the public opinion. These functions of media foster to establish democracy. Use of media in a democratic polity attains critical awareness among the people, and so it becomes an essential component of mass vigilance to keep regime tenterhooks. The media may not be able to perform these functions unless the entrance to them is ensured to a large section of our population. Media access is important in the political sphere. Access to media is access to public opinion, so essential to protect and preserve democratic institutions. It is advantageous to both leaders and masses. Media can correct or distort facts, views, and attitudes and even create euphoria. Point to a bysmal media performance on any number of issues western intervention in Indochina the sanctions against Iraq which kill up to 200 children under the age of quintette every day the machinations of business lobby groups in Brussels, Washington, London to further a deregulated corporate-shaped global economy the obstructionism of even mainstream business - such as the US Chamber of Commerce and National Association of Manufacturers - in the face of global warming and the attempt of the greener oil companies like Shell and BP to keep the emerging technologies of saucy and renewable energy out of community hands. In other words, mass media performance - its omissions, biases, distortions, deceptions - reflects the fact that the mass media is itself part of the same power structure that plunders the orbiter and inflicts human rights abuses on a massive scale.Mass media are a mode of social interaction. Wittingly or unwittingly the dominant social institutions lead make use of the med ia, to stabilize the existing social order. Mass media are support to act as agents of social change.