Homework Assignment Example | Topics and Well Written Essays - 250 words - 11

Homework - Assignment Example For example a person who is in a bad financial situation will not be interested with the energy drink. Psychological factors include things like attitude and perception. For example, some people view energy drinks as unhealthy and un natural hence such people will not be interested in the drink. As a marketer, it is my duty to take advantage of these influences to make sure the energy drink gets a lot of consumers. I will do this by packaging the product in such a way it appeals to all social classes. This will ensure that all people from all social classes buy the drink. Considering the current economic times, I would also set the price of the energy drink to be as low as possible. This is to allow for people to afford it as it is certain that many people are facing economic hardships at this time. Hence the energy drink will attract a lot of consumers While advertising the product I will also make sure that all details of the drink are included in the advertisement. This includes sugar levels if any and advantages of the drink. This is to make sure that people understand the drink fully. This will help deal with psychological perception people have about energy